Behold the 25 Biggest Tech Brands In 2017

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​ 25 biggest technology brands of the world

The annual list of Brand Finance's 'world's top 500 brands' is out. Every year, the UK-based valuation and strategy consultancy company puts thousands of the world’s biggest brands to test, evaluating which are the most powerful and most valuable.


In this year's ranking, Google has ended Apple's five-year reign at the top. As Apple’s value fell from $145.9 billion in the previous year to $107.1 billion. Wonder how other technology companies fare? Read on to know the 25 biggest technology brands of the world ...

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Google

Brand value 2017: $109,470m
Change in % vs 2016: 24%
Brand value in 2016: $88,173m
Home country: US

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​ Apple

Brand value 2017: $107,141m
Brand value 2016: $145,918m
Change in % vs 2016: -27%
Home country: US

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​ Amazon

Brand value 2017: $106,396m
Brand value 2016: $69,642m
Change in % vs 2016: 53%
Home country: US

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AT&T Telecoms

Brand value 2017: $87,016m
Brand value 2016: $59,904m
Change in % vs 2016: 45%
Home country: US

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Microsoft

Brand value 2017: $76,265
Brand value 2016: $67,258
Change in % vs 2016: 13%
Home country: US

7 / 26

Samsung Group

Brand value 2017: $66,219m
Brand value 2016: $58,619m
Change in % vs 2016: 13%
Home country: US

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Verizon Telecoms

Brand value 2017: $65,875m
Brand value 2016: $63,116m
Change in % vs 2016: 4%
Home country: US

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​Facebook

Brand value 2017: $61,998m
Brand value 2016: $34,002m 
Change in % vs 2016: 82%
Home country: US

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China Mobile Telecoms

Brand value 2017: $46,734m
Brand value 2016: $49,810m
Change in % vs 2016: -6%
Home country: China

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​ NTT Group

Brand value 2017: $40,542m
Brand value 2016: $31,678m

Change in % vs 2016:28%
Home country: Japan

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Deutsche Telekom

Brand value 2017: $36,433m
Brand value 2016: $33,194m
Change in % vs 2016: 10%
Home country: Germany

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​ IBM

Brand value 2017: $36,112m
Brand value 2016: $31,786m

Change in % vs 2016: 14%
Home country: US

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Alibaba

Brand value 2017: $34,859m
Brand value 2016: $17,968m
Change in % vs 2016: 94%
Home country: US

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Xfinity Telecoms

Brand value 2017: $26,180m
Brand value 2016: $24,186m

Change in % vs 2016: 8%
Home country: US

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Oracle

Brand value 2017: $25,878m
Brand value 2016: $22,136m
Change in % vs 2016: 17%
Home country: US

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Huawei

Brand value 2017: $25,230m
Change in %: 28%
Brand value 2017: $19,743m
Home country: China

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​ Tencent

Brand value in 2017: $22,287m
Brand value 2016: $9,953m
Change in % vs 2016: 124%
Home country: China

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​ Vodafone Telecoms

Brand value 2017: $21,831m
Brand value 2016: $27,820m
Change in % vs 2016: -22%
Home country: UK

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​ Orange Telecoms

Brand value 2017: $21,526m
Brand value 2016: $19,096m
Change in % vs 2016: 13%
Home country: France

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​ Cisco

Brand value 2017: $20,734m
Brand value 2016: $19,162m
Change in % vs 2016: 8%
Home country: US

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Intel

Brand value 2017: $20,369m
Change in % vs 2016: -11%
Brand value 2017: $22,845m
Home country: US

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Dell

Brand value 2017: $18,186m
Brand value 2016: $9,786m
Change in % vs 2016: 86%
Home country: US

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China Telecom

Brand value 2017: $17,599m
Brand value 2016: $13,684m
Change in % vs 2016: 29%
Home country: China

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Accenture

Brand value 2017: $17,464m
Brand value 2016: $12,687m
Change in % vs 2016: 38%
Home country: US